miércoles, 17 de abril de 2013

China's 10 Biggest 品牌 (Brands)

 How Many Do You Recognize?

Number 十 (10)
 Tencent

Tencent, founded in 1998, is China's largest internet portal.
The brand provides many online products and services, of which the most well known is QQ, an instant messaging service with more than 700 million active users. In 2011, Tencent moved to an open platform business model and entered into a partnership with Zynga.
Its revenue is mostly derived from online advertising.
Brand Value: u$s12.6 Billion



Number 九 (9)
PetroChina

PetroChina is China's largest oil and gas producer and one of the country's leading companies in terms of revenue. As well as exploring for crude oil and natural gas, the company also refines and markets products like plastics, rubbers and fertilizers.
Like Sinopec, PetroChina is state-owned and has high brand awareness due to the large chain of gas stations it supplies. 
Brand Value: u$s13.8 Billion

Number 八 (8)
Sinopec


Sinopec, also called China Petrochemical Corporation, operates China's largest chain of gas stations, manufactures industrial products, and is engaged in oil exploration and refinement.
Like other National Oil Companies (NOCs), Sinopec has high brand awareness because of the media attention surrounding pricing, safety standards and overseas expansion. To overcome this and the image of being state-owned, its marketing efforts emphasize how oil companies contribute to society’s welfare. 
Brand Value: $13.8 Billion 

Number 七 (7)
China Life

Part of the state-owned China Life Insurance (Group) Company, is China's largest insurance company. Its business includes life insurance, property and casualty insurance, pension plans, asset management, and industrial investment.
The company is also one of China’s largest institutional investors and the only domestic insurance group with assets exceeding $150 Billion.
Brand Value: $15.3 Billion

Number 六(6)
Baidu
Founded in 2000, Baidu is the largest search engine in China and is the first Chinese company to be listed in the NASDAQ-100 Index. In terms of search engines, it is second only to Google worldwide.
When Google left China in 2010 over censorship issues, Baidu was left virtually unchallenged in the marketplace. Its offerings today include its search engine, community platforms, a Wikipedia-like product, as well as e-commerce and entertainment applications.
The name Baidu means “hundreds of times,” and was taken from an old poem about a man’s search for his lover.
Brand Value: $16.3 Billion
Year-on-Year Change: 67%!!

Number 五 (5)
Agricultural Bank of China


Agricultural Bank of China is one of the country’s largest commercial banks.
It was founded in 1951 as the state-owned Agricultural Cooperative Bank and served farmers in rural China. Today the bank still specializes in providing financial products and services to agricultural and industrial businesses. 
Brand Value: $17.3 Billion

Number  四 (4)
Bank of China


The Bank of China, a state-owned enterprise, was established in 1912 with the fall of the Qing Dynasty and served as China's central bank until 1949. It became a specialized foreign exchange bank when the country became the People's Republic of China.
Today the bank has 10,000 branches in China and is present in 30 other countries. Its core business includes corporate banking, personal banking, and insurance. It also has a large credit card business.
Brand Value: $18.6 Billion

Number 三 (3)
China Construction Bank


China Construction Bank was founded in 1954 as the People's Construction Bank of China, a state-owned bank that financed government projects. Today, the publicly traded company, provides loans to Chinese industrial corporations in the oil, gas, power, and telecommunications industries.
Brand Value: $22.0 Billion




Number  二 (2)
Industrial and Commercial Bank of China Ltd. (ICBC)


Founded in 1984, ICBC is the world's largest bank in market capitalization, customer deposits, and profitability. The bank, which is headquartered in Beijing, had a market capitalization of $240 billion in 2010. The bank was a state-owned enterprise until 2006.
Brand Value : $43.9 Billion
Year-on-Year Change: 15%


Number 一 (1)
China Mobile

With more than 600 million customers, China Mobile is the world's largest telecommunications provider as of 2011. The company is currently working on a project called “Internet of Things" that will help create wireless transmission on transportation systems.
China Mobile, a state-owned company, was founded in 1997 and is based in Hong Kong.
Brand Value : $53.6 Billion


Read more: http://www.businessinsider.com/here-are-chinas-20-most-valuable-brands-2012-3?op=1#ixzz2QkR7VKfn










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